OUR FAVOURITE Spa and Wellness Retreats - a global book series!
We invite you to feature in this beautiful full-colour ‘coffee table’ book.
OUR FAVOURITE Spa and Wellness Retreats ~ Australia, NZ & The Pacific
Wellness on Time is thrilled to be launching this new book collection, with new editions of each book to be published every two years alongside features and reviews in the quarterly Wellness on Time magazines.
Wellness on Time, is for every body for every day!
A publishing and online wellness program established in 2014 by entrepreneur Natalie Pickett to make it easy to integrate wellness activities into your every day.
Leveraging Natalie Pickett’s international best-selling publishing successes and more than 30 years of highly regarded experience in international marketing for the tourism industry, this book will position each of the Spas and Retreats included as a ‘must see’ for wellness tourists. The FAVOURITE Spas and Wellness Retreats collection will reach audiences in Australia, UK, Europe, USA, Canada, Asia, New Zealand and beyond.
*Book Cover Design
*Note this is an example only, the final design may differ from this sample
**See option to purchase full cover image placement below.
OUR FAVOURITE Spa and Wellness Retreats Australia & The Pacific book will meet demand as an aspirational ‘armchair’ travel experience, a travel planner for choosing destinations, and a beautiful feature on the coffee table at home, for travel wholesalers and wellness businesses.
Enjoy the prestige of being on this exclusive list of 50 top spas and wellness retreats in Australia and the Pacific. Use this book in your own marketing and enjoy the added return on investment through your own book sales at your retail and online store.
Your Spa and Wellness Retreat feature includes:
- 2 or 4 x full colour pages
- ‘hero’ image/s
- Website listing
- QR code to link to your website and current adaptable promotional offers
- Our story – share the story of your business launch and growth to today
- Our wellness philosophy – share your philosophy and wisdom
- Our experiences – list up to 3 (2-page) or 8 (4-page) experiences with images (wellness experiences, massage and beauty treatments, products)
- Option for additional pages highlighting more experiences, accommodation, restaurants/cafe
Inside sample pages*
2 Page Feature
2-Page Feature - Page 4 Feature page & Page 5 Philosopy and Experiences
4 Page Feature
4-Page Feature - Page 6 Hero image and quote & Page 7 Feature page
4-Page Feature - Page 8 Philosophy and Experiences & Page 9 Enhanced Experiences
*Note these are examples only, the final design may differ from this sample
Other inclusions:
- After launch you will receive 10 x complimentary copies of the printed books
- Purchase additional book copies at wholesale prices to use as promotions and sell online and instore.
- Spa and Wellness Retreat Top 50 listing in index
- Comprehensive content and copy editing of your feature if required?
- Book is published in full colour with hardcover
- International Best-Selling Campaigns and awards nominations, and if successful, you can feature ‘best-seller’ in your profiles and marketing
- Compilation video trailer feature for book promotion
- Email swipe files to use for promotional EDMs to your client lists
- Social media promotional tiles ‘as featured in’ to use in your marketing campaigns
- Printable A4 size digital copy ‘as featured in’ to use for on-premise displays and in your marketing campaigns
DISTRIBUTION
This book will be listed in global bookstores – Amazon, Barnes and Nobles (USA), Waterstones (UK) and other leading online distribution, as well as domestic and international marketing campaigns. Features will also appear on The Wellness on Time website and socials, and via Natalie Pickett’s established distribution networks.
WHAT IS MY INVESTMENT?
- 2 page feature - $1597
- 4 page feature - $2597
Add
- Additional pages for features $850 per page.
- **Front cover image with inside cover credit for $2500
- Back cover feature $1800
- Full front cover image and back cover image for $4000 total.
- Inside front cover and inside back cover feature for $1500 each or $2500 total for both
- You can also align your book pages with advertisements &/or articles in Wellness on Time magazines.
Option to Bundle Spa and Wellness Retreats Book feature with Wellness on Time Magazine:
- 4-page Book feature & Wellness on Time magazine double page advertisement = $3297 (usually $3797 - save $500).
- 4-page Book feature & Wellness on Time magazine article/cover story = $POA
- The above elements are on application basis. Please contact us for more information and approval.
Prices are in Australian dollars and include GST for Australian purchases.
WELLNESS ON TIME MAGAZINE
For full details re Target Markets, Reviews, Timing, Inclusions and all Pricing options see HERE
DEADLINES
There are only 50 places available for this first edition, based on 20 x 2-page features and 30 x 4-page features. We expect places to fill quickly, and the sign-up deadline is until sold out.
Our Favourite Spa and Wellness Retreats Australia & The Pacific BOOK Copy and image deadline is 11 June 2024
Our Favourite Spa and Wellness Retreats Australia & The Pacific BOOK Publishing date is 23 July 2024
THE GLOBAL WELLNESS INDUSTRY
The post covid era has seen consumers pursuing a healthier lifestyle, and searching for ways to achieve work-life balance and manage anxiety by focussing on wellness and preventative healthcare.
Statista, a leading provider of market and consumer data, states that “Wellness is about making healthy lifestyle choices and maintaining one’s wellbeing both physically and mentally. In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year."
The Global Wellness Institute (GWI) estimates that the global wellness economy was valued at $4.9 trillion in 2019 and predicts that it will reach nearly $7.0 trillion by 2025.
The Wellness Tourism Industry
GWI also states that “Wellness tourism is the powerful intersection of two large and growing multi-trillion-dollar industries: tourism and wellness. Holistic health and prevention are increasingly at the center of consumer decision-making, and people now expect to continue their healthy lifestyles and wellness routines when they are away from home.”
A 20% increase is predicted in wellness tourists over the next five years, driven by a greying population, an increasing rate of illness, and a corresponding awareness among young people of the need to remain fit and healthy.
Wellness tourists are High Value Travellers*** (HVT). According to the Global Wellness Tourism Economy report compiled on behalf of the Global Health and Wellness Summit International, wellness tourists spend 65% more than normal tourists, while their domestic equivalents spend almost twice that of non-wellness tourists. The HVT experience of a destination starts well before they travel as they seek information on a destination as part of their experience.
FAQs
What is the size of the book?
The book size is Hard Cover US letter size – 21.59cm (width) x 27.94cm (height) and will be around 180-200 pages.
How often will this be published?
This is the first, and a new edition will be published every two years alongside Spa and Wellness features in each quarterly Wellness on Time magazine edition.
What is my return on investment?
The promotional value of your feature far exceeds the cost of investment. This book will be featured in global bookstores, as well as domestic and international marketing campaigns. In addition, you can also gain a monetary return by selling your complimentary copies and purchasing additional copies at a wholesale price to sell at your online and retail store. For example: the estimated wholesale price per book is $38 (TBC) plus shipping. The recommended retail price is $69.99 per book.
The book sale price, less cost, gives you $31.99 profit margin. Sell 72 books over the 2-year period of the book and you have more than covered the cost of participating.
You can also bundle your books to be included as a value add in your premium experiences, products, giveaways, and promotions.
Are books still a good investment?
Print book sales in the US grew 34% over the past 10 years.
The biggest category in print is adult non-fiction, accounting for 38% of all print book sales.
The Australian book industry is in a strong position with annual sales of around 50-plus million books to a total value of close to one billion dollars. Independent bookstores represent just over 26 per cent of the print book market in Australia with chain and online-only stores representing around 44 per cent of the market. Discount department stores are the next great growth areas for bookselling with 29.8 per cent of the market at the moment. Our marketing strategy includes promoting to all sectors.
The online and traditional platforms that we currently use have access to over 40,000 retailers including Barnes and Noble (US), Target and Walmart (US), Waterstones (UK), Libraries, Schools and Universities. The books will be listed on global online bookstores such as Amazon, Booktopia, and other leading marketplaces including USA, Canada, UK, Singapore and New Zealand.
These research statistics are from a January 2023 article on WordsRated; a non-commercial, international research data and analytics group.
Can my feature be more than 4 pages?
Yes, if you have more experiences or accommodation/hospitality options than will fit on the designated pages, you can purchase additional pages at $850 each.
Inside front cover and inside back cover features for $1500 each (or both for $2500 total)
**Front cover image with inside cover credit for $2500
Back cover image $1800
Or Full front cover image and back cover image for $4000 total.
You can also align your book pages with advertisements &/or articles in Wellness on Time magazines.
What if I have less experiences to fill a page?
The space can be filled with extra image/s or text content enhancing your experience features.
What’s a High Value Traveller***?
Tourism Australia has embarked on a journey to transition from predominantly demographically defined and based target audiences across markets, to a global behavioural and attitudinal target audience. This transformation is underpinned by the development of the High Value Traveller (HVT) segment. The HVT segment have above-average trip expenditure. They have a higher likelihood of staying longer, dispersing further and travelling to regional areas. HVTs are empowered and increasingly knowledgeable about the world around them. They know what they want, when they want it and where they want to get it. As such, HVTs view knowledge about a destination as fundamental to an enriching travel experience. That experience starts well before they board a ship or plane, but rather as they seek out and discover new travel content online.
When it comes to travel, HVTs prefer authentic holidays where they can experience the local culture and get a taste of everyday life. With their eyes, ears and mind wide open, they travel to expand their horizons to become more knowledgeable of the world we live in. This means getting a taste for everything from the local cuisine to the natural surroundings – especially when it’s a destination they’ve not travelled to before.
High value travellers rank Wellness Travel in the top three most important factors when choosing a holiday destination.
About NATALIE PICKETT, Founder of Wellness on Time
Natalie is an entrepreneur and multiple international best-selling author of the best-selling Becoming an Unstoppable Woman series including lead author in the soon to be released book, Learning through pain – 25 holistic healing strategies for healing chronic pain. She has more than 30 years’ experience as an entrepreneur, speaker, consultant and mentor in health, fitness, hospitality and tourism industries, working in Australia, US and Europe. Natalie is regularly featured in the international media.
In 1994 Natalie founded an inbound travel company which brought international visitors to Australia. She closed that business in 2009 but Natalie remains an active contributor to the Australian Tourism Industry; she is a regular industry speaker, mentor, consultant and educator. She is a retired Victorian Tourism Awards judge and former Chairperson of the Vic/Tas branch of ATEC (Australian Tourism Export Council) as well as former National board member of ATEC. She was also an inaugural member of ATEC’s Health and Wellness Tourism Advisory Panel.
Natalie was a finalist in the Executive Woman of the Year Awards and in 2005 was honoured with the ATEC Award of Most Outstanding Contribution by an Individual awarded by the Victorian/Tasmanian branch.
In 2016 Natalie started sharing her passion for Champagne and Sparkling wine through the highly popular multi-award-winning blog, and bubbly events with The Bubbles Review.
In 2014 Natalie founded Wellness on Time, an online program developed to help members integrate wellness activities into their every day.
Stress, anxiety and dietary issues are all significant health problems. Many can be avoided by movement and healthy lifestyle. Wellness on Time understands the need for planning to incorporate wellness activities into our daily lives and the important role of regular wellness activities and retreats in our ongoing wellbeing.
The Spa and Wellness Retreat books will serve as advice and inspiration for those planning their activities.
Still have questions or would like to discuss?
Feel free to email [email protected]
Address
PO Box 1137
St Kilda South VIC 3182
Australia
Wellness on Time has been featured in:
